In simple terms, “BRAND EQUITY” is a construct that is designed to reflect the real value that a brand name holds for the products and services that it accompanies. It is considered important because Brands are believed to be strong influencers of critical business outcomes, such as sales and market share

The major Components of Brand Equity include:

  • Earnings
  • Awareness
  • Brand loyalty and customer satisfaction
  • Perceived quality of your product or service
  • Strong associations with your brand
  • Positioning vis-à-vis your competition
  • Trade relationships

Trademarks, Patents & Copyrights

Your brand is nothing less than your most valuable asset. It is not just your brand name, but is the sum total of all the attributes, expectations and beliefs your customers associate with your product or service and serves as your stake in the ground, claiming rights to your value proposition. Creating, nurturing, extending and protecting that brand is vital to the equity and sustainability of your business, as it is a source of market power, competitive leverage and higher returns.